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Module 3: Exploring Careers in the Marketing Pathway

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Module

3

Exploring Careers in the Marketing Pathway

Exploring Careers in the Marketing Pathway

Learning Goals

  1. Demonstrate an understanding of job titles, qualifications, and career paths in the marketing career pathway as it relates to Esports.
  2. Understand the concepts and strategies used to determine and target marketing strategies to a select audience. (MKC10.07, Advance CTE, 2022).
  3. Work productively in teams (Career Ready Practice 12).

Guiding Questions

  • What ESports career opportunities are in the marketing pathway?
  • What skills are needed to market and promote ESports?
  • Why is the ability to work in teams an essential career ready skill in the marketing of ESports?

Vocabulary

Module 3: Vocabulary

  • AoE (Area of Effect)
  • Clans
  • FPS (First Person Shooter)
  • HUD (Heads Up Display)
  • OP (OverPowered)

 

 

  • Digital Marketing
  • Brand Positioning
  • WoM (Word of Mouth Marketing)
  • Digital Marketing
  • Brand Positioning

Assessment

  • Marketing Career Pathway Exploration and exit slip
  • Career Interview or Job Shadowing Experience and reflection
  • Career Quest Project with an emphasis on collaboration and teamwork
  • Formative assessments including What is Marketing, reflection questions and exit slips

Course Content